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WhatsApp starts rolling out hide mute status updates, Facebook Pay, alignment indicator features on its beta app

WhatsApp has been working on adding a number of features on to its platform. While some of these features are aimed at improving the ease of use, others are new features aimed […]

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8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data […]

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Impact of social media: Towards a happier, less nastier Facebook

Passive use, loneliness and the agony of social comparisons are some of the “ills” being battled on social media and Facebook’s answer to these are: easier ways to comment back, a dating feature and […]

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The 5 Things Entrepreneurs Should Never Post on Social Media

Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s […]

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ETtech Top 5: India’s social media scrutiny, IT firms under cyber attack & more

Social media regulatory scrutiny to increase further What’s the news? Social media, content, and gaming apps are grappling for a way to deal with heightened regulatory scrutiny as Indian courts step in to […]

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Social Media Analytics Is A Disaster: Why Can’t We Fix It?

It is a truly sobering thought that the totality of our understanding of social media and the insights we draw from it are based on data, algorithms and analytics platforms we know absolutely nothing about. Social media […]

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Terabytes Of News Versus One Trillion Tweets: Is Social Media Really As Big As We Think?

One of the great ironies of the “big data” revolution is how little we know about the data we use. The world of “big data” might be better called the world of […]

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Social Media brings fame and fortune, but at what cost?

WICHITA, Kan. (KWCH) Digital celebrities called “influencers” make millions of dollars by posting on social media. They increase brand visibility through posts on popular social and streaming sites like YoutTube, Twitter, Instagram, Snapchat, […]

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