Social Media

Impact of social media: Towards a happier, less nastier Facebook

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Passive use, loneliness and the agony of social comparisons are some of the “ills” being battled on social media and Facebook’s answer to these are: easier ways to comment back, a dating feature and […]

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Social Media

The 5 Things Entrepreneurs Should Never Post on Social Media

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Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s […]

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Social Media

ETtech Top 5: India’s social media scrutiny, IT firms under cyber attack & more

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Social media regulatory scrutiny to increase further What’s the news? Social media, content, and gaming apps are grappling for a way to deal with heightened regulatory scrutiny as Indian courts step in to […]

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Social Media

Social Media Analytics Is A Disaster: Why Can’t We Fix It?

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It is a truly sobering thought that the totality of our understanding of social media and the insights we draw from it are based on data, algorithms and analytics platforms we know absolutely nothing about. Social media […]

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Social Media

Terabytes Of News Versus One Trillion Tweets: Is Social Media Really As Big As We Think?

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One of the great ironies of the “big data” revolution is how little we know about the data we use. The world of “big data” might be better called the world of […]

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Social Media

Social Media brings fame and fortune, but at what cost?

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WICHITA, Kan. (KWCH) Digital celebrities called “influencers” make millions of dollars by posting on social media. They increase brand visibility through posts on popular social and streaming sites like YoutTube, Twitter, Instagram, Snapchat, […]

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Social Media

4 Hacks For Creating Impactful Content For Social Media

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Social media marketing has become a challenging “game” for brands. Organic reach isn’t just dropping; it’s plummeting. That makes things difficult enough for brands that are prioritizing native content over paid ads […]

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Social Media

Social media influencer and fitness guru Steve Cook holidaying at Killcare

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American social media fitness guru Steve Cook recently gave his 2.1 million Instagram followers a private tour of Killcare Beach House, one of the most expensive holiday houses on the Central Coast. […]

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